IRO Jeans

IRO, a Paris based fashion brand, was founded by brothers Laurent and Arik Bitton in 2005. With a background in the music industry, Laurent and Arik decided to channel their love for music into a different medium: fashion.

Inspired by fashionable women from their inner circle of friends, they decided to create a clothing line that had a distinct vintage feel, while at the same time mirrored a nonchalant, easy chic style. By combining great craftsmanship, attention to detail, and the finest materials, the IRO collection found its unique voice within the fashion world.

As the IRO brand keep growing, the collection can now be found in high end boutiques and department stores in over 40 countries worldwide. Some of these include: Barneys New York, Nordstrom, Le Bon Marche, Lane Crawford, IT and Harvey Nichols.