Eunice Cho started PAIRE because she wanted to make life easier for herself and others like her..
Years ago when she was transitioning from fashion (working at Kiki de Montparnasse in New York) to business school, she realized that shopping for a proper pair of stylish black pants was surprisingly hard. Beautiful designer pants were often too expensive or not fit for those under 5’8,” and more affordable ones never stood up to daily wear and tear. She wanted to create the ultimate pants that she’d love to wear. PAIRE was born.
She studied Fine Arts at Yale University and received her MBA from UCLA Anderson School of Management.